AMResorts is pleased to take this opportunity to share that through the signing of a new resort brand management deal, AMResorts® will bring its first Secrets® Resort & Spa-branded property to the island nation of Aruba, further expanding the AMResorts® footprint across the Caribbean.
The 600-key Secrets Baby Beach Aruba will be situated alongside Baby Beach, a popular white sand-lagoon in the Southern part of the island, close to San Nicolas. The new build will boast an architecture that blends with the landscape, offering stunning views of the region. Completion is currently slated for the fourth quarter of 2021.
The Caribbean region remains a main focus of expansion for AMResorts® and we are thrilled to be adding the destination of Aruba to our growing branded portfolio. The island continues to be in high demand, with over one million yearly visitors and the recent emergence of a major luxury eco-tourism market. These factors, along with the Caribbean’s overall forward momentum, provide great confidence in the short and long-term potential of the destination.
The adults-only resort will offer the brand’s signature Unlimited-Luxury® vacation concept, which covers all on-site dining and service options, including reservation-free gourmet a la carte dining offerings, 24-hour room and concierge services, an unlimited premium beverage program, daily refreshed mini bar, daytime activities and live nighttime entertainment, all without wristbands.
This is the latest milestone in a marquee year as AMResorts® prepares for the opening of two new Caribbean properties in the coming months, with the debut of Dreams Curaçao Resort, Spa & Casino, and Secrets St. Martin Resort & Spa.
AMResorts is delighted to be expanding their footprint to new destinations and look forward to yet another year of unprecedented expansion. Additional details are forthcoming and will be shared with you as they are received.