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Breathless® Resorts & Spas Brand to Expand with New Property in Tulum

Dear Valued Travel Partner,

We would like to take this opportunity to share exciting news regarding our current company growth strategy to expand existing brands into new destinations.  We are thrilled to announce that Breathless® Resorts & Spas will be entering Tulum with Breathless® Tulum Resort & Spa slated to open in 2021.

Apple Leisure Group® (ALG) and Grupo Hotelero Santa Fe (HOTEL), one of the leaders of Mexico’s hotel industry, have joined together in signing the new resort management deal. AMResorts® will oversee brand management, sales and marketing of the resort, while HOTEL will be responsible for operating the property.

Breathless Tulum Resort & Spa, a Grand Tourism category resort as designated by the Mexican Secretary of Tourism, will be comprised of 300 suites offering the brand’s Unlimited-Luxury® vacation concept where everything is included: gourmet dining, 24-hour room and concierge services, an unlimited premium beverage program, daily refreshed mini-bar, daytime activities, live nighttime entertainment, included taxes and gratuities, and more – all without wristbands. The property will also boast a stunning beach club that will raise the bar to a new level in the entire region.

Plans call for the new resort to have 300 suites, with a tentative opening date scheduled for the second half of 2021. Grupo Hotelero said that the management of the new property will be similar to the deal the company has with AMResorts on the three, recently launched Reflect Krystal Grand properties. That deal, announced this past June, saw AMResorts launch Reflect Resorts & Spas as a new all-inclusive brand at three preexisting properties co-branded with Grupo Hotelero’s Krystal Grand flag.

“Breathless is the perfect match for Tulum, as it is the first to offer all the services and amenities of a Grand Tourism category property in the area, which will allow more sophisticated travelers to reach this destination,” said Francisco Zinser Cieslik, Executive Vice President of Grupo Hotelero Santa Fe.

This development is aligned with Grupo Hotelero Santa Fe’s diversification strategy which contemplates growth in the resort segment with partners. With this deal, Group Hotelero Santa Fe’s portfolio will reach 28 hotels and 6,932 rooms in 18 cities across Mexico, including hotels currently in construction or expansion.

Additional details are forthcoming, and we will continue to provide you with the most up-to-date information as it is received.

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