The International Day of the fight against breast cancer takes place on October 19, and Hard Rock Hotel Tenerife joins the cause celebrating Pinktober, an initiative designed by Hard Rock International 17 years ago that encompasses different actions throughout the month to raise funds directed to women affected by this disease. The best music, a merchandising campaign, and a very special cocktail designed especially for the occasion come together to support these brave women on their way to victory.
Hard Rock Hotel Tenerife will allocate Pinktober funds to ÁMATE, Tenerife’s only organization focused on breast cancer. Since 2006, the association tries to help all the women who are going through this complicated process. They offer psychosocial help, oncological physiotherapy, workshops, workshops and information tables, help to family members and even social and sports events, which take advantage to give visibility to the situation and get help for their research.
The first of the actions that Pinktober groups is the design of a special pin as an emblem of strength and support in the fight against breast cancer. This item, which can be purchased throughout the month in the hotel’s Rock Shop, will have a pink ribbon and guitar shape, including a guitar and rose pattern, with a dazzling metallic finish. 50% of sales will go to ÁMATE.
Another initiative scheduled for this October will be a solidarity edition of one of the most famous musical events on the island of Tenerife: ‘Children of the 80’s’. Each month, residents of the islands and guests of the Hard Rock Hotel Tenerife meet at the hotel to dance to the music of the 80s and 90s wearing the fashion that marked that era. But on October 13 they will do it for a good cause, since all the benefits obtained from ticket sales will go to ÁMATE. The assistants, who will have to wear pink, will contribute what they wish for the access – a minimum of 3 euros of donation is required.
As always, this great celebration will have the best pop and rock music, with 2Unlimited, as a special guest, eurodance band is especially known for its great success ‘No Limit’. In addition, the trio of DJs ‘Dream Team Reload’ and the local superstars of the Canary Islands ‘Puretas Party’ will keep the audience’s spirits high.
The last of the actions will be the Pinktober Cocktail, created specifically for this occasion and which will be available to customers throughout the month of October. The chosen combination has arisen after an internal contest, for whose consumption, Hard Rock Hotel Tenerife will donate to ÁMATE one euro of each sale.
(Article translated to English using Google Translate)
Original Article:
La primera de las acciones que agrupa Pinktober es el diseño de un pin especial como emblema de fortaleza y de apoyo en la lucha contra el cáncer de mama. Este artículo, que se podrá adquirir durante todo el mes en la Rock Shop del hotel, tendrá forma de lazo rosa y de guitarra, incluyendo un patrón de guitarras y rosas, con un deslumbrante acabado metálico. El 50% de las ventas irán dirigidas a ÁMATE.
Otra de las iniciativas programadas para este octubre será una edición solidaria de uno de los eventos musicales más famosos en la isla de Tenerife: ‘Children of the 80’s’. Cada mes, residentes de las islas y huéspedes del Hard Rock Hotel Tenerife se reúnen en el hotel para bailar al ritmo de la música de los 80 y 90 vistiendo la moda que marcó aquella época. Pero el 13 de octubre lo harán por una buena causa, ya que todos los beneficios obtenidos por la venta de entradas irán a parar a ÁMATE. Los asistentes, que deberán vestir de color rosa, aportarán lo que deseen por el acceso -se requiere un mínimo de 3 euros de donación-.
Como siempre, esta gran celebración contará con la mejor música pop y rock, con 2Unlimited, como invitado especial, banda de eurodance es especialmente conocida por su gran éxito ‘No Limit’. Además, el trío de DJs ‘Dream Team Reload’ y las superestrellas locales de las Islas Canarias ‘Puretas Party’ mantendrán el ánimo de los asistentes bien alto.
La última de las acciones será el Cóctel Pinktober, creado específicamente para esta ocasión y que estará disponible para los clientes durante todo el mes de octubre. El combinado elegido ha surgido tras un concurso interno, por cuya consumición, Hard Rock Hotel Tenerife donará a ÁMATE un euro de cada venta.